Marijuana company Essay Example | Topics and Well Written Essays - 750 words

Marijuana company - Essay Example One of the segmentation variables is the physicians. I choose this segment because physicians have a high knowledge of medical marijuana strain differences, the methods of consumptions, medical uses and the effects and have obviously prescribed medical marijuana to a patient. The second variable is the low income medical marijuana patients both males and females. I chose this variable because this group desire low prices that the company will offer and their expectations for the quality of marijuana are low. The frequency of their treatment is lso high and thus they make bulk purchases. The third variable is the average or above average income medical marijuana patients. These patients expect average to high prices,customer service, quality of marijuana, and strain differences. In addition, they have a high concern for non toxic chemical additives and treatments and the frequency of treatment is also high (Alisha, 2010). On treatment of cancer, medical marijuana is useful in increasing appetite and in reducing nausea related to chemotherapy. Medical marijuana is also good for individuals with epilepsy since it has a psychoactive chemical that inhibits the brain processes known to cause seizures. In addition, smoking marijuana tends to lower pressure in the eye; thus, relieving glaucoma discomfort for at least three hours. Patients suffering from HIV/Aids can use medical marijuana to battle with the effects of the disease. Patients who use medical marijuana gain weight despite their conditions. From trials carried out it is evident that medical marijuana contributes to a decrease in muscle stiffness and symptoms of multiple sclerosis. Constantly, marijuana has been used to reduce acute inflammation in patients (Alisha, 2010). Medical marijuana market is worth 1.3 million dollars with almost half a million-population target. The patients are supposed to buy medical marijuana from approved suppliers, which is

Interpersonal Negotiation Case Study Example | Topics and Well Written Essays - 500 words

Interpersonal Negotiation - Case Study Example We would appreciate if you allow us to build a road, and we will make sure that you wetlands see the least disturbance. 2. Concerns can be best addressed through the transformative approach only. This approach considers the problem as an opportunity for moral growth and empowerment of all parties involved rather than looking for a solution only. Thus, all parties feel that they are an important part of decision-making process and reach a solution that is acceptable to all involved. This enhances the relationships because the solution reached maximizes the collective gain. 3. To save the relationship from destroying, the three groups should move with the collaborative and transformative approach. A win/lose negotiation will destroy the relationships although a solution is reached much sooner. But it is important for the groups to sit down and discuss the matter with each other rather than letting one party lead the others and making one lose and the other win. It should be a win/win situation for all. 4. If I was a negotiator for the first group, I would go to the second group myself rather than calling them to my office, and would make them understand why the road construction was crucial. I would not impose upon them my plans and order them to move. I would compensate them their loss of scenic beauty through financial support and would make them understand the complexity of the